8 september 2020, LONDON, UK: 43% of UK online shoppers said they shopped more at stores within the UK rather than spending at international stores and marketplaces during the global lockdown, a new report has found.
The ‘E-commerce Delivery Compass’, commissioned by e-commerce shipping platform Sendcloud, shows a dramatic shift in UK consumer attitudes when it comes to online spending pre- and post-pandemic.
Yet the average British consumer ordered 2.9 more products during the pandemic than they would have usually, while 38% also said they were planning on buying more online after Covid-19 compared to before the lockdown measures came into place.
This matches with Office for National Statistics (ONS) figures, as despite online retail sales falling by 7% in July 2020 when compared with June, the strong growth experienced over the pandemic has meant that sales are still more than 50% higher than February’s pre-pandemic levels.
Rob van den Heuvel, CEO and Co-founder at Sendcloud comments, “The e-commerce landscape has changed tremendously during the crisis. It’s interesting to see that more than ever Brits are placing their trust in the hands of local retailers”
“In the light of Brexit, it is likely that Brits will continue to shop more locally in the future. This offers huge opportunities for British online retailers to increase their customer base in the long-term. By offering a seamless shopping, checkout and delivery experience to their clients, UK retailers can build long-term customer relationships and gain a competitive advantage over international giant players.”
Conducted in Q1 and Q2 2020 to compare pre and post-lockdown spending behaviour, Sendcloud commissioned the research to better understand the UK market as it prepares to launch its operation in the UK from October 2020.
Sendcloud’s all-in-one shipping platform will provide UK-based online retailers with the ability to integrate their e-commerce platform with major shipping carriers such as Royal Mail, DPD, Hermes and more.
Sendcloud currently helps over 15,000 e-commerce businesses to automate their shipping processes and in 2018 Sendcloud generated €33.6 million revenue. Entering the UK market is the next step in its rapid growth plans, which has already seen it claim a position in the Deloitte Technology Fast 50 and the FT1000 for several years.
This study was conducted in Q1 of 2020 amongst a total of 8,529 consumers. 1,196 British consumers participated in the survey along with consumers from Germany, Spain, Italy, France, Belgium, The Netherlands and Austria. The results of the British consumers are compared with the results of European consumers. Consumers from the Netherlands (1,005), Spain (1,043), Italy (1,131), Germany (1,009), France (1,137), Austria (1,002) and Belgium (1,006) participated in the European survey. In addition, an additional study into the change in customer expectations due to COVID-19 has been conducted in May 2020.
About Sendcloud – www.sendcloud.co.uk
Sendcloud is an all-in-one shipping platform for e-commerce businesses that want to scale. It is our mission to empower online retailers to compete by optimizing the full shipping journey from checkout to returns. Our solution turns e-commerce logistics from a bottleneck into an accelerator, making shipping a competitive advantage.
Founded in the Netherlands in 2012, Sendcloud has quickly become one of the fastest growing scale-ups and leading shipping solutions in Europe, with more than 15,000 customers across the UK, France, Germany, Spain, Italy, Belgium and Austria. Customers range from small to enterprise-sized online retailers and in industries from fashion and electronics to food & drink.
Technology is at the heart of Sendcloud. With a SaaS-model as a starting point, the company has evolved over the years from a simple API to an all-in-one platform that automates the entire shipping process. From choosing multiple carriers to automating returns, Sendcloud makes shipping a virtue of necessity. Our passion for tech drives us to improve our platform everyday to ensure retailers and consumers can count on the best shipping solution ever. By optimizing the shipping process for retailers, the consumer experience is taken to a higher level. As a result, handing over a parcel is no longer a simple business transaction, but part of the customer experience, creating a win-win situation for both online retailers and consumers.